healtheo360 Wellness Blog

Saucy, Scary To Downright Silly: Ugly Fruit Edition

Posted on Sep 2, 2015 5:41:59 PM by healtheo360

ugly fruit

You only ever see perfect looking apples, pears, potatoes and other produce in your local grocer aisles. As a result, we’re ‘trained’ to seek out fresh produce that fits these aesthetic standards. Ugly fruit make up 26 percent of  food waste that doesn't even make it to the grocery store. We seem to think, “If it looks good then it must taste good. For the unlucky fruits and veggies that don’t fit the bill, this means getting tossed into the garbage.

But is this unattractive fruit or vegetable really nutritionally inferior?
They aren’t, as the “Ugly Carrot” learns in this inspired pep-talk video from the “Inglorious Fruits and Vegetables” campaign.


[video width="1280" height="720" mp4="/blog/wp-content/uploads/2015/08/The-ugly-carrot.mp4"][/video]

With 49 million people in the US who experience food-insecurity, why should we waste perfectly nutritional produce? Just because it looks like count Dracula (scary) or like two lovers embracing (looking at you saucy carrot couple), doesn’t mean it doesn’t taste good.

Ugly fruit just looks different. It still tastes great, just watch out for the risqué looking ones, they're pretty saucy!

Hate food waste? Then meet the man who's trying to teach the world how to love ugly produce

— Natasha Geiling (@ngeiling) August 19, 2015


At healtheo360, we don’t discriminate, we’ love fresh fruit and veggies, no matter what they look like. And neither should you! That’s why we love this campaign from the folks at to stop the massive food waste and show ugly fruit some love.

Show your support by sharing your ugly fruit and veggie photos with us. Use the tags #WhatTheFork and #Realstories when you post your photos on Twitter or Instagram. Best photo get's some healtheo360 swag!



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