The National Kidney Foundation (NKF) launched a rather cheeky campaign to promote kidney health. It aims to motivate and educate people on the importance of getting their urine screened.
Going by research from NKF, Americans do not understand that healthy kidneys are "...responsible for creating urine" Kevin Longino, NKF interim CEO.
Use this infographic to decipher your pee color.
You can also find a link to helpful questions to ask your doctor at your next annual physical courtesy of the Kidney Foundation (PDF file).
For more information about the Kidney Foundation's campaign, email firstname.lastname@example.org